It s Not How Good You Are It s How Good You Want to Be

It s Not How Good You Are  It s How Good You Want to Be Author Paul Arden
ISBN-10 0714843377
Year 2003-06-01
Pages 128
Language en
Publisher Phaidon Press
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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite Author Paul Arden
ISBN-10 9781591841210
Year 2006
Pages 142
Language en
Publisher Penguin
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Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

The Smashing Book 2

The Smashing Book  2 Author
ISBN-10 9783943075229
Year 2011
Pages
Language en
Publisher Smashing Magazine
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The Smashing Book 2 shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e commerce websites, and it explains common coding mistakes and how to avoid them. You will explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. TABLE OF CONTENTS - The Principles of Good Graphic Design - Visible vs. Invisible Design - Designing Mobile User Experiences - Sketching, Wireframing and Prototyping - Red Flags (Warning Signs) in Web Development - The Future of Web Typography - Applying Game Design Principles to User Experience Design - When They Click: Psychology of Web Design and User Behavior - Design Patterns in ECommerce Websites (Study) - How to Make a Book (Like This One) This Book was written by Matt Ward, Alexander Charchar, Francisco Inchauste, Mike Rundle, Janko Jovanovic, Christian Heilmann, Vivien Anayian, Christoph Kolb, Susan Weinschenk, Steven Bradley, The Smashing Editorial Team.

Growing Great Ideas Unleashing Creativity at Work

Growing Great Ideas  Unleashing Creativity at Work Author Founder Karen Sieczka
ISBN-10 9780557004805
Year 2009-03-26
Pages 78
Language en
Publisher Karen Sieczka
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What would you think of a machine that only worked at 5% efficiency? Wouldn't you want to make improvements? Now think about the human mind. It is estimated we only use 5-10% of our brain's amazing capacity! In today's rush for success, we tend to forget the vast wealth within the human mind, especially the untapped potential we have in our employees. We are all naturally curious and imaginative so how do we tap into the other 95% of potential? Many employees want to develop and use all their skills, but they aren't sure how to get there. Show your employees the way, bring enthusiasm and fun, and most importantly, IDEAS back to work with Growing Great Ideas: Unleashing Creativity at Work. The book trains managers and staff how to explore creativity and unleash problem-solving skills and creative potential, build teamwork, and to turn business challenges into business opportunities.

Trend Commandments

Trend Commandments Author Michael W. Covel
ISBN-10 9780132695282
Year 2011-06-13
Pages 224
Language en
Publisher Pearson Education
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Do you ever think the stories you hear about great trading, and the gains produced, sound like luck? Do you ever wonder if there is a real method and philosophy behind the success stories? The concepts condensed into Trend Commandments were gleaned from Michael Covel's 15 years of pulling back the curtain on great trend following traders. It is a one of a kind money making experience that forever lays to rest the notion that successful trading is akin to winning the lottery. Winning has a formula, as does losing. Michael Covel nails both head on. Getting rich is a fight; make no mistake about it, but at least now with Trend Commandments you have a primer that allows you to crack the code of the winners.

Spark

Spark Author Julie Burstein
ISBN-10 9780062064158
Year 2011-02-15
Pages 272
Language en
Publisher Harper Collins
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“This is a book about joy, drive and art, work that we’re all capable of if we’ll only commit.” —Seth Godin, author of Linchpin Public Radio International’s Julie Burstein, creator of the award-winning program Studio 360, along with its host Kurt Andersen, offers a rare, fascinating glimpse into some of the 21st century's greatest creative minds—from Yo-Yo Ma and Robert Plant to Mira Nair and Chuck Close, to David Milch and Joyce Carol Oates, to Rosanne Cash and beyond. Fans of Malcolm Gladwell’s Outliers, Daniel Pink’s A Whole New Mind, Rosamund Zander’s The Art of Possibility, and Lynda Barry’s What It Is will be enthralled and electrified by this unique look at the creative process of the world’s most talented and prolific artists.

Cutting Edge Advertising

Cutting Edge Advertising Author Jim Aitchison
ISBN-10 9780133412338
Year 2012-12-11
Pages
Language en
Publisher FT Press
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Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Damn Good Advice For People with Talent

Damn Good Advice  For People with Talent  Author George Lois
ISBN-10 0714863483
Year 2012-03-12
Pages 176
Language en
Publisher Phaidon Press
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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

The Most Good You Can Do

The Most Good You Can Do Author Peter Singer
ISBN-10 9780300182415
Year 2015-04-07
Pages 192
Language en
Publisher Yale University Press
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Peter Singer’s books and ideas have been disturbing our complacency ever since the appearance of Animal Liberation. Now he directs our attention to a challenging new movement in which his own ideas have played a crucial role: effective altruism. Effective altruism is built upon the simple but profoundly unsettling idea that living a fully ethical life involves doing the "most good you can do." Such a life requires a rigorously unsentimental view of charitable giving: to be a worthy recipient of our support, an organization must be able to demonstrate that it will do more good with our money or our time than other options open to us. Singer introduces us to an array of remarkable people who are restructuring their lives in accordance with these ideas, and shows how, paradoxically, living altruistically often leads to greater personal fulfillment than living for oneself. Doing the Most Good develops the challenges Singer has made, in the New York Times and Washington Post, to those who donate to the arts, and to charities focused on helping our fellow citizens, rather than those for whom we can do the most good. Effective altruists are extending our knowledge of the possibilities of living less selfishly, and of allowing reason, rather than emotion, to determine how we live. Doing the Most Good offers new hope for our ability to tackle the world’s most pressing problems.

Life Begins at the End of Your Comfort Zone

Life Begins at the End of Your Comfort Zone Author Jacqueline Lewis
ISBN-10 9781631062650
Year 2016-10-18
Pages 128
Language en
Publisher Rock Point Gift & Stationery
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Reignite, renew, and refuel your passion for life with Life Begins at the End of Your Comfort Zone! Do you feel like you're stuck in a rut? It's time to step out of your comfort zone and reclaim a renewed vibrancy for life! This guided journal contains exercises, inspirations, and prompts to 'push' you in different aspects of your life. Reignite your passions by waking up with a purpose, setting goals, incorporating movement into your daily life, and embracing your creativity. Renew you body and mind with exercises to help create more positive thoughts, daily gratitude lists, and meditation rituals. Refuel your consciousness about life by getting to know your inner self. With plenty of space to write your own thoughts, feelings, opinions, and progress, Life Begins at the End of Your Comfort Zone is the perfect tool to help you live life to the fullest. This cloth-covered, innovative guided journal includes: the seven core ideas to help you on your journey for self-knowledge coloring and drawing pages to help you reignite your creative spark prompts to 'push' you to restore your passion for life

Information Security for Managers

Information Security for Managers Author Michael Workman
ISBN-10 9780763793012
Year 2012-02-01
Pages 594
Language en
Publisher Jones & Bartlett Publishers
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Utilizing an incremental development method called knowledge scaffolding--a proven educational technique for learning subject matter thoroughly by reinforced learning through an elaborative rehearsal process--this new resource includes coverage on threats to confidentiality, integrity, and availability, as well as countermeasures to preserve these.

The Storyteller s Secret

The Storyteller s Secret Author Carmine Gallo
ISBN-10 9781466882690
Year 2016-02-23
Pages 288
Language en
Publisher St. Martin's Press
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?