Public Relations Strategy

Public Relations Strategy Author Sandra M Oliver
ISBN-10 9780749458652
Year 2009-11-03
Pages 208
Language en
Publisher Kogan Page Publishers
DOWNLOAD NOW READ ONLINE

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

The Public Relations Handbook

The Public Relations Handbook Author Alison Theaker
ISBN-10 9781317487364
Year 2016-05-20
Pages 574
Language en
Publisher Routledge
DOWNLOAD NOW READ ONLINE

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

Today s Public Relations

Today s Public Relations Author Robert L. Heath
ISBN-10 9781412926355
Year 2006
Pages 539
Language en
Publisher SAGE
DOWNLOAD NOW READ ONLINE

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Public Relations

Public Relations Author Edward L. Bernays
ISBN-10 9780806189826
Year 2013-07-29
Pages 308
Language en
Publisher University of Oklahoma Press
DOWNLOAD NOW READ ONLINE

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

Public Relations Author Philip J. Kitchen
ISBN-10 1861520913
Year 1997
Pages 325
Language en
Publisher Cengage Learning EMEA
DOWNLOAD NOW READ ONLINE

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

Public Relations

Public Relations Author Katie Heaney
ISBN-10 9781455595679
Year 2017-05-09
Pages 320
Language en
Publisher Grand Central Publishing
DOWNLOAD NOW READ ONLINE

"Cinderella for the modern age." --Kirkus Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love. With a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.

New Media and Public Relations

New Media and Public Relations Author Sandra C. Duhé
ISBN-10 0820488011
Year 2007
Pages 472
Language en
Publisher Peter Lang
DOWNLOAD NOW READ ONLINE

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with

Culture and Public Relations

Culture and Public Relations Author Krishnamurthy Sriramesh
ISBN-10 9781136514449
Year 2012-05-04
Pages 296
Language en
Publisher Routledge
DOWNLOAD NOW READ ONLINE

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Public Relations Democracy

Public Relations Democracy Author Aeron Davis
ISBN-10 0719060699
Year 2002-05-03
Pages 222
Language en
Publisher Manchester University Press
DOWNLOAD NOW READ ONLINE

This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Public Relations in Practice

Public Relations in Practice Author Anne Gregory
ISBN-10 0749433817
Year 2004
Pages 210
Language en
Publisher Kogan Page Publishers
DOWNLOAD NOW READ ONLINE

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: - Marketing communications - Internal communication - Financial public relations - Government and local government relations - Public relations for non-commercial organizations - Business-to-business (B2B) public relations - International communications - Sponsorship - Pressure groups - Corporate social responsibility - Public relations for the services sector

Public Relations

Public Relations Author Paul Baines
ISBN-10 9781136370779
Year 2007-06-07
Pages 456
Language en
Publisher Routledge
DOWNLOAD NOW READ ONLINE

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Perspectives on Public Relations Research

Perspectives on Public Relations Research Author Danny Moss
ISBN-10 0415316189
Year 2003
Pages 269
Language en
Publisher Psychology Press
DOWNLOAD NOW READ ONLINE

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Sport Public Relations 2nd Edition

Sport Public Relations 2nd Edition Author G. Clayton Stoldt
ISBN-10 9781450425971
Year 2012
Pages 373
Language en
Publisher Human Kinetics
DOWNLOAD NOW READ ONLINE

Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages.

An Overview of the Public Relations Function

An Overview of the Public Relations Function Author Shannon A. Bowen
ISBN-10 1606491008
Year 2010-04-15
Pages 186
Language en
Publisher Business Expert Press
DOWNLOAD NOW READ ONLINE

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Essentials of Public Relations Management

Essentials of Public Relations Management Author Edward J. Lordan
ISBN-10 0830415947
Year 2003-01-01
Pages 177
Language en
Publisher Rowman & Littlefield
DOWNLOAD NOW READ ONLINE

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.